Amazfit

Diwali Campaign

Brief - Create a content series around Diwali that runs simultaneously around their international Amazfit+Addidas campaign. The campaign should encourage the audience to consider an Amazfit as a viable gifting product.

Creative

To achieve our objective, we created the #GiftAnAmazfit Campaign. We broke our campaign down in three phases. In the Pre-Buzz phase, we anchored the messaging around finding the perfect for your family during Diwali. In the launch phase, we with added post that showcase the benefits of gifting an Amazfit compared to your regular gifts. In the post Diwali phase, we tapped into the other festivals and created our posts around that.

Visuals